With the cooler seasons now upon us, getting a few extra zzz's seems like the natural part of Autumn. But with the fullness of modern life and a mind full of to-do's, it seems getting that highly coveted "beauty" sleep is now proving harder than ever.
Enter NOD Luxury Sleep Support Drops. These high-potency plant-based drops are designed to aid those who wrestle with restless nights or who struggle with switching off in the evenings.
Created by Claire Beatson, mother-of-three and freelancer who was fed up with the poor quality of sleep she was constantly experiencing and was unable to find a natural product that worked as an effective sleep solution.
In this interview, Claire shares how NOD came about, her story and her tips for a restful evening routine.
I’m Claire Beatson, a mother of three, living in Grey Lynn. My background is in advertising and I’m currently working as a freelance brand strategist. I've also recently founded a brand of my own, Nod.
I’ve always struggled with sleep and I couldn’t find a solution I was happy with. Sleeping pills are not great for your health so for me were the last resort. I loved the idea of taking something natural for my sleep and anxiety but there wasn’t a solution on the market that was strong enough to help me. So, I decided to take the bull by the horns and make my own formula! It’s amazing what you can do in plant-based medicine now. Ancient wisdom combined with modern extraction and blending techniques means you can design exactly the type of sleep you want. We designed a formula that would give a very deep sleep so you wake up restored and refreshed, ready for the day. The trick was to get the base tasting beautiful, usually, a strong herbal formula means a very strong and often unpleasant taste. Not so with this Nod formula, it’s very strong but it tastes like honey and roses (literally).
Getting to sleep quickly, staying asleep, having deep dreams and then waking up feeling refreshed.
It has definitely changed my relationship with sleep but not in a bad way. Before kids, I had a demanding career in advertising and worked super long hours and I could never get to sleep – my mind was always busy. Since kids, I sleep more lightly and wake in the night when they wake, so the trick is how quickly I can get back to sleep. Sleep has become more precious since I’ve had kids. I respect my night-time routine and winding down to sleep a lot more than I did pre-kids.
There is the great saying, “you are only as happy as your unhappiest child” and I think that’s so true. If one of my kids is having a hard time, it ruins me!
I’ve started this great habit of making a list for the next day before I go to bed each night. That means that when my alarm goes at 6:30 am, I wake feeling organised and sorted for the day – essential with three kids and a busy job. It’s a trick my sister taught me and it works wonders
When I can I try and squeeze in a quick run a few mornings a week then it's into lunch boxes and drop-offs. On a great day I squeeze in a 20-minute meditation before I’m at my desk at 9 am. A friend, Claire Robbie, taught me how to meditate a few years ago and it’s been a game changer for mental clarity for me - I love it.
Make my list! Then check on my kids, blow out my candle (obsessed with Mark Antonia’s Autumn scent at the moment) and take half a dropper of Nod.
To have a happy, healthy family that I can support well, through working in and on something I am passionate about. That’s what Nod gives me – purpose.
Every day I get emails from customers telling me their stories about how Nod has changed their lives by giving them their sleep back and making them happy and human again. It really feels good.
I love a good mantra! But these two are particular favourites—
Fundamentally, it’s about the circle of life and treating others with the kindness and respect that you expect from them in life and business.
Generally, I’m more of a rituals girl than a products girl. So, for me it’s more about a long hot shower, reading an amazing book, burning a beautiful candle and brewing a sleep tea, more than it is about loads of expensive products. I keep it really simple with my products. Oh, and my slip silk eye mask, that's essential!
Interview source: NOD / Claire Beatson
We recommend consulting with your healthcare professional if you have any serious health concerns or using prescribed medication.